2025 LONCIN ATV European Showcase Concludes: Smart Manufacturing Charts Global Vision
On June 11-12, 2025 (German Time), the highly anticipated “LONCIN ATV Euro Showcase” successfully concluded in Germany. This grand gathering, uniting core European market partners, served not only as a powerful calling card for a Chinese brand entering the premium European market, but also profoundly demonstrated LONCIN ambition and vision as a major Chinese ATV player. Leveraging Europe as a strategic foothold, LONCIN actively seeks to drive global industrial collaboration.
Technology-based, Building the Foundation for Global Trust
On the first day of the tasting session, Mr. Gong Hui, President of LONCIN General Power Co., Ltd., gave an opening speech. In his speech, he emphasized that technological innovation is the core engine of LONCIN’s development, and open cooperation is its unchanging attitude of embracing globalization. He said that LONCIN will unswervingly rely on these two pillars to continuously enhance the confidence of partners and consumers in the European market and inject strong momentum into the stability and prosperity of the global all-terrain vehicle industry.
Afterwards, Mr. Yin Bing, Deputy General Manager of the Motorcycle Division of LONCIN General Power Co., Ltd., systematically elaborated on the clear context and solid pace of the brand’s global development. He focused on sharing how LONCIN drives its product strength to achieve a qualitative leap by continuously deepening its R&D and intelligent manufacturing system, building an increasingly rich and diversified product matrix, and continuously inheriting and evolving its deep off-road technology genes.
Representatives of important German partners also highly recognized LONCIN strength in their speeches, and clearly expressed their eager expectations that LONCIN will take root in the European market and radiate the global market with the excellent level of “Made in China”.
Experience Empowerment and Build a New Scenario of Value Recognition
On the second day of the event, the content design broke through the limitations of traditional static display. Through the carefully designed full-scene immersive LONCIN ATV test drive, exciting professional stunt performances and in-depth and detailed interactive communication sessions, LONCIN ATV’s excellent product performance and unique brand temperature were presented in a multi-dimensional and three-dimensional manner. LONCIN opened up communication with the utmost sincerity, integrating cutting-edge technology display and full respect for European regional culture into every communication detail. In the harmonious communication and the pleasure of personal experience, LONCIN and European partners not only reached a consensus on product value, but also deepened their strategic mutual trust, providing innovative ideas and practical samples for Chinese manufacturing companies to explore international cooperation models.
Taking Europe as the Anchor, Embarking on a New Journey of Globalization Strategy
Europe, as the cradle of global industrial civilization and the highland of technological innovation, has always been regarded as the “baseline” and “touchstone” of development by the global industry with its strict market access standards and mature consumer concepts. LONCIN ORV chose Germany as the main venue for the annual tasting event. Its deep strategic significance lies in: taking the European market as a key hub, comprehensively verifying its own technological strength and international competitiveness; at the same time, taking this as an opportunity, deeply integrating into and expanding the European partner ecological network.
This is not only a high level of attention and commitment to the European market, but also lays a solid foundation for its broader and deeper expansion around the world in the future, marking that LONCIN ATV globalization strategy has entered a new stage with greater systematicness and forward-looking.
In the future, LONCIN will continue to use technological innovation as a solid “anchor” and openness and inclusiveness as the “sail” for long-distance voyages, and work closely with outstanding partners in the global value chain to jointly build an open, inclusive, mutually beneficial and win-win new industrial ecosystem, promote the continuous leap in its own brand value, and actively lead Chinese all-terrain vehicle brands to write a more glorious new chapter on the international stage.
